According to Operation Technology , the website is the most important place to increase brand awareness to get potential leads . No doubt increasing the number of visitors or traffic requires special tools .
How not, to increase website traffic is not an easy thing.
Quality content to the proper application of SEO will certainly make the website grow faster
So, here are five tools to increase traffic that you can try using.
1. SEMrush
The first tool that can help increase traffic is SEMrush .
Through this one tool you can easily analyze competitors so that it helps create the right content strategy.
Besides being able to analyze competitors, this tool also has several other interesting features.
For example to do keyword research , site auditing , to backlink sourcing . One of the most frequently used by many marketers is the keyword research feature .
This tool does not only show keywords that are currently being discussed. However, it also directs to keywords that can bring benefits to the business.
2. Buzzsumo
Buzzsumo can also be used as a tool to increase website traffic through social media. The reason is, social media is an important factor that can direct visitors to the website .
The Search Engine Journal mentions Buzzsumo as the most famous tool to find out what content is popular by topic or keyword .
So after analyzing trends, you can immediately create content on your website and share it via social media.
Interestingly, this tool also allows users to view competitors' performance and monitor the performance of content that has been shared.
3. QuickSprout
The next tool to increase traffic is QuickSprout . According to Neil Patel , these tools can tell us what the website is lacking .
Not only does it provide information about what is lacking on the website , this tool is also able to provide suggestions on how to fix it.
Website performance , from speed to SEO, can be analyzed easily through this tool .
So, you will soon know what exactly the weaknesses of the website are that affect the amount of traffic
For example , this tool is able to detect when there are images that don't have an alt attribute , which of course can affect SEO.
4. Ahrefs
This one tool is definitely familiar to marketers . Ahrefs does have many advanced features that can help increase website traffic .
Through these tools , users can easily analyze competitors easily. However, one of Ahrefs' specialties is backlinks .
This tool has a number of backlinks that have been indexed to more than 12 trillion. If you want your website to get high traffic , of course, backlinks are an important thing that you shouldn't forget.
Apart from that, Ahrefs also provides a feature for keyword research which is full of information such as the level of difficulty to the volume.
5. Google Analytics
Google Analytics can be called one of the most important tools for increasing traffic . All marketers really need this one tool if they want their website to be successful.
No matter how good the content is, if its performance is not monitored, of course it will seem pointless.
The reason is, not tracking performance results is one of the mistakes that must be avoided if you want traffic to increase.
With Google Analytics, you can find out which content is most interesting to your audience. Apart from that, you can also find out where the audience can find the content.
There are other interesting things that are presented from Google Analytics, for example information about gender, location, to the age of website visitors .
Those are five tools to increase website traffic that you can try using immediately.
It's not easy for a website to have high and stable traffic , but that doesn't mean you don't have to try.
Apart from preparing quality content, don't forget to always optimize SEO so that your website can always be on the first page of Google search.
So, if you are interested in SEO or digital marketing as a whole, you can try joining the Glints ExpertClass.
There you can find various classes that discuss tips on running SEO or digital marketing directly from the experts.
