For those of you who are developing online product branding, let's get to know more about backlinks. Why are backlinks so important for the development of your business marketing? How does it work to maximize digital marketing? Check out the full review below.
Definition of Backlinks in General
In general, a backlink is a designation for a link that will be intended for internet user reference in obtaining other, more accurate information. Backlinks are a strategy for using SEO marketing, so that your articles are easier for Google to crawl.
If your article has a good rating for Google posts, it is not impossible that this opportunity will bring your website and articles to be on the first page on Google. This will increase the chances of your article being visited by internet users.
Types of Backlinks
So that you can get to know more about backlinks, pay attention to the several types of backlinks that will be discussed below. What are you doing?
Guest Post Backlink
This type of backlink can occur when you become a guest visitor on someone else's website. This will allow you to build better website credibility. You must provide a response on the website page you visited, then you can ask the website owner to do the same.
Editorial Backlink
You can include editorial backlinks from various other sites to be included in the content you write. The form of this editorial backlink can be in the form of citations, references, and sources of information that will support the articles on your website. You can do natural optimization by using editorial backlinks.
Comment Backlink
If you are doing guest blogging, creating backlink comments is the right step to get good traffic for your website. The trick is to provide a link in the comments of the article being visited. This will spark the curiosity of other people to visit your website.
Do-follow dan No-followe Backlink
If you want to get to know more about backlinks, then you also need to understand about the types of backlinks including dofollow and nofollow backlinks. Dofollow backlinks will provide information to search engines by paying attention to the quality of its SEO score.
Meanwhile, nofollow backlinks are one of the efforts made by backlinks to tell search engines to ignore these backlinks and not count them in the SEO scores of articles and websites.
How to Get Quality Backlinks
Among the several ways you can do to get quality backlinks are as follows.
Write Quality Content
An article that will be optimized using content SEO must display something of high quality. You must present a quality article so that it is easy for other websites to provide backlinks on your website.
If you want to know more about backlinks and are working on it, then produce content that has a great chance of getting attention. This can be adjusted to the general niche of your content, for example about health, automotive, skincare, literacy, or others.
Doing Website Promotion on Social Media
One of the steps you can take independently to get quality backlinks is to diligently promote on social media. There are many ways you can do to develop content from social media. You can adjust it to the existing algorithm on each social media.
For Facebook, generally the technique of using softselling will be more effective, because Facebook is intended to establish kinship. If you already know more about backlinks, then inserting a link in a Facebook ad will be easier to do. Unlike Instagram, which focuses primarily on images, presenting eye-catching content will attract more netizens' attention.
Social media content for Tiktok or Youtube will optimize the video more. Videos that are more than 10 minutes long will be effectively displayed on Youtube, then do some optimizations such as keyword research, hashtags, maximizing headline potential, and more.
Placing Ads on Google Ads
Ads on Google Ads are also a powerful step so you can get quality backlinks. If you think that advertising on Google will only be effective for developing business and the like, then you are not entirely right. Google Ads is also very effectively used to increase link performance on a website so that it can be optimized through SEO marketing channels.
Active Building Relationships
If the process of getting to know more about backlinks has been mastered, it will be easier for you to target all things related to content marketing on social media. You also have to start building relationships with several parties that will help your business growth process.
The wider your circle of friends on social media, this will increase your chances of being able to expand and network. This need and need for a relationship will never work against you. The bigger your business, the greater the opportunity for the value content created to be enjoyed by a wider community.
Become a Guest Post on Other People's Websites
As previously explained, guest post backlinks are a type of backlink that will be encrypted by Google when you visit the website, then provide comment responses there. This will provide one feedback on your account, so that Google can easily identify that your account is indeed active on social media.
By knowing more about backlinks, it will be easier for you to apply them in the digital marketing process. By maximizing quality backlinks, you are also trying to get all the data in the articles on your website to be of higher quality.
